The Chicago Auto Show wrapped a successful 10-day run, and show organizers announced an attendance bump over last year – despite a record-breaking warmth that had many Chicagoans enjoying the outdoors.
Taking center stage at the 109th edition of the Chicago Auto Show were more than 20 vehicles that made their world debut, including Chevrolet Redline editions; Dodge Durango SRT; Ford Expedition; Hyundai Elantra GT; Mitsubishi Outlander Sport; Mopar ’17 Challenger; Nissan Midnight Editions; Nissan TITAN King Cabs; Ram 1500 Copper Sport and 2500/3500 Night; Toyota RAV4 Adventure; TRD Sport editions of the Toyota Tundra and Sequoia; Subaru Legacy; and Volkswagen Atlas Weekend Edition concept.
The nation’s largest auto show grew by 55,000 square feet this year – 75,000 square feet total in just two years – with every volume automaker on display in a big way. Porsche doubled its exhibit footprint and Ram and Mercedes-Benz added indoor test tracks – growing the total number of indoor test tracks to five. Returning tracks includes Toyota’s Highlander and RAV4 track, Fiat Chrysler Automobile’s City Drive track and Camp Jeep. Additionally, Ford, Kia, Mazda and Subaru hosted outdoor test drives.
Adding to the 2017 Chicago Auto Show success story, show organizers streamlined the way show-goers received vehicle information with a new initiative called epass. Attendees could activate their show ticket at kiosks or with product specialists or generate their epass on the mobile app. Using epass, attendees received vehicle information, entered contests and participated in ride-and-drives with a simple swipe.